THE PROBLEM
Apart from in a face-to-face fashion, the MCA have no way of finding out how their customers feel about the actual art they have experienced.
THE IDEA
MCA Articulate. An interactive experience spread throughout the gallery that stimulates interaction, allowing patrons to capture their feelings on the art in four ways: Type, draw, record a video or leave a voice message.
ARTICULATE LIVE STREAM: http://articulate.mca.com.au/
ORIGINAL PITCH DOCUMENT: www.slideshare.net/lyndonhale1/mca-telstra-partnership-pitch
MY ROLE: Creative Direction & Art Direction