“A Jack of all trades is a master of none, but oftentimes better than a master of one”

It's exciting to craft a bio that encapsulates a career as rich and dynamic as mine. I've genuinely loved every step of my journey in this industry, and what I bring to the table now is an unparalleled wealth of experience, a kind of Benjamin Button effect for marketing – you get decades of insight and adaptability, all for a fraction of the budget.

One of the most significant advantages of my extensive tenure is a profound understanding of industry evolution, whether it's technological advancements or cultural shifts. Having thrived for over three decades, I've seen the landscape transform dramatically. The last five years, in particular, have been a masterclass in accelerated change – pandemics, monumental tech leaps, cultural shifts, and tighter budgets. This period has only sharpened my ability to not just survive, but to truly flourish amidst upheaval.

Tallulah The Wonder Dog

My career trajectory is a testament to this adaptability. Starting as an illustrator in '88, I've journeyed through virtually every creative agency type imaginable – from branding to advertising, pure-play digital, experiential, PR, and social-focused agencies. I steadily progressed from a hands-on illustrator to holding APAC regional ECD roles, accumulating invaluable wisdom across three decades.

The recent shifts, including long-term contracts, diverse freelance gigs, and agency closures, have presented an opportunity to redefine and amplify my value. I've embraced this challenge by continually pivoting and reinventing myself, ensuring my skill set remains not just current, but cutting-edge.

I've immersed myself in every facet of the creative field. My expertise spans concept creation and management, product development, pure art direction, to highly hands-on design, production design, and illustration. I've also honed my abilities in formatting government tender proposals, presentation documentation, video editing, motion graphics, as well as website and app design UX projects. To further enhance my capabilities, I've invested significant time in up-skilling with the Google UX course via Coursera and delved deep into Figma, After Effects, and Premiere. This continuous learning has been a deliberate strategy, allowing me to transcend any single specialization and confidently tackle pretty much any creative challenge.

I am a creative with decades of top-flight international experience, who is able to and loves working on everything from concept creation and pitching, with the hands-on skills to carry that through to completion. Truly hybrid & hands-on!

I want to be transparent about my hands-on capabilities, and recognizing the importance of demonstrating more than just my conceptual strengths, the following details the practical skills I apply in my daily work. Some freelance days are dedicated to a single skill, others to multiple.

“A Jack of all trades is a master of none, but oftentimes better than a master of one”

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